DIGITAL ENTREPRENEURSHIP

Which is a valid step before accepting online payment?

• Ignore buyer history
• Know the buyer and beware of unusual requests
• Click every payment link
• Send invoice via social media only

To ship securely, sellers should:

• Avoid tracking packages
• Insure packages
• Share buyer’s payment info publicly
• Delay shipment updates

Which is NOT a cyber safety tip?

• Update software regularly
• Use antivirus software
• Use simple, repeated passwords
• Avoid unsecure public Wi‑Fi

The direct cost of goods sold appears in:

• Balance sheet
• Income statement
• Cash flow statement
• Statement of changes in equity

A business’s cost to purchase long-term assets is recorded as:

• OPEX
• COGS
• CAPEX
• ROI

Which Intellectual Property type protects software code?

• Trademark
• Patent
• Copyright
• OPEX

Give the correct four Ps of digital marketing:

• Product, Price, Place, Promotion
• People, Process, Physical evidence, Productivity
• Product, Performance, Positioning, People
• Planning, Production, Pricing, Promotion

Which is an advantage of using social media for marketing?

• High cost
• Global audience targeting
• No interaction with customers
• Impossible to measure ROI

A flexible pricing model based on supply and demand is characteristic of:

• Dropshipping
• Dynamic pricing
• Subscription model
• Traditional retail

In BMC, 'Channels' define:

• Cost structure items
• Paths to reach and deliver value to customers
• Employee hierarchy
• Patent registrations