Qualitative Research Learning Objectives Quiz

What is a key focus when using data from case studies according to the objectives?

• To learn about different types of qualitative analysis processes

• To calculate statistical significance

• To develop new mathematical models

• To create financial forecasts

What does the ontological premise in qualitative methods suggest?

• The world is socially constructed and subjective.

• Phenomena are observable through human interaction.

• Discovering new knowledge involves the researcher as part of the observed.

• The world is objectively measurable and independent of human perception.

Which premise in qualitative methods involves the belief that phenomena are observable through human interaction?

• Ontological

• Epistemological

• Methodological

• Theoretical

What is a key characteristic of qualitative research?

• It involves numerical data.

• It starts with a specific hypothesis.

• It uses words, pictures, and audio recordings.

• It is primarily deductive.

Which approach is often used in qualitative research to develop new conceptions?

• Deductive

• Inductive

• Quantitative

• Hypothetical

What is an example of a qualitative method shown in the image?

• Counting the number of people who took the ice cream

• Asking how many people were excited

• Asking what people felt when they saw the ice cream

• Measuring the temperature of the ice cream

Which type of phenomena are case study methods well-suited to study?

• Simple and predictable

• Well-understood and theorized

• Ambiguous and complex

• Quantitative and static

Which of the following is a method for collecting case data?

• Individual interviews

• Online surveys

• Telephone marketing

• Product testing

What is a potential influence on case studies as mentioned in the material?

• Researcher's influence

• No external influence

• Complete objectivity

• Unbiased results

What is a potential bias in interviews?

• Interviewer/respondent bias.

• Geographic bias.

• Technological bias.

• Seasonal bias.