Cam Nat Enterprise: 4.4: Promotion

Which of the following is an example of a sales promotion?

• A company sponsoring a local football match

• A supermarket offering "buy one, get one free" on biscuits

• A celebrity wearing a brand's trainers in an advert

• A business issuing a press release about a new product

What is the main aim of public relations (PR) strategies?

• To directly increase sales through discounts

• To create a positive image and manage the reputation of a business

• To reward loyal customers with points

• To encourage customers to enter competitions

Which of the following best describes event sponsorship?

• Giving away free samples in a shop

• Paying for a brand to be associated with a music festival

• Offering a loyalty card to customers

• Running a competition on social media

What is influencer marketing?

• Using celebrities to appear in TV adverts

• Paying social media personalities to promote products to their followers

• Giving discounts to customers who refer friends

• Sponsoring a local sports team

Which of the following is a loyalty scheme?

• A "spin the wheel" competition in a shop

• A points card that gives rewards after several purchases

• A press release about a new store opening

• A celebrity endorsement in a magazine

What is the main purpose of running a competition as a promotional method?

• To reward existing customers for their loyalty

• To generate excitement and attract new customers

• To improve the company’s public image

• To reduce the price of products

Which of the following is an example of endorsement?

• A company giving away free samples

• A famous athlete appearing in an advert for a sports drink

• A business sponsoring a charity event

• A supermarket offering a "3 for 2" deal

Which promotional method is most likely to use a press release?

• Sales promotion

• Public relations

• Loyalty scheme

• Competition

What is a key benefit of event sponsorship for a business?

• It guarantees immediate sales

• It increases brand visibility to a targeted audience

• It reduces the cost of advertising

• It rewards loyal customers

Which of the following is NOT typically a feature of a loyalty scheme?

• Collecting points for purchases

• Earning rewards after a certain number of visits

• Entering a prize draw for a holiday

• Receiving exclusive discounts