Sports Marketing Quiz - Units 4 & 5

Which of the following is NOT one of the elements of a good logo?

• Should have a simple design

• Should be unique

• Should make an immediate and lasting impression

• Should not reflect the image of the team

___________________________ are short, often memorable phrases used in advertising campaigns.

• Logos

• Theme Songs

• Slogans

• Sponsorships

Which of the following answer choices is an example of a complimentary close in a personal-business letter?

• See you later!

• Goodbye.

• Yours Truly,

• Dear Mrs. Wilson:

Which of the following is not part of the marketing mix?

• Popularity

• Product

• Price

• Promotion

A good logo, slogan, mascot and team name can:

• Draw attention to a team or product

• Increase merchandise sales for a team

• Help increase brand recognition

• All of the above

Gross impressions can:

• Include company logos on sports apparel

• Take place on a television show or sporting event

• Involves the number of times a product is associated with an athlete

• All of the above

The 1st step in marketing a product to any audience is determining the ______________.

• Celebrity endorser

• Target Market

• Place

• Logo

Which of the following is NOT something that teams consider when choosing a team name?

• Potential Mascots

• Local wildlife

• Local product or service

• Geographic features of the region

A person, animal or object adopted by a group as a symbolic figure to bring them luck is the definition of a:

• Team Pet

• Slogan

• Mascot

• Fan

“Fireman Ed” is an example of:

• Team Leaders

• Controversial Mascots

• Logo

• Unofficial Mascots