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Sports Marketing Quiz - Units 4 & 5

Authored by Christopher Goodwin

Business

9th - 12th Grade

Used 8+ times

Sports Marketing Quiz - Units 4 & 5
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25 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT one of the elements of a good logo?

Should have a simple design

Should be unique

Should make an immediate and lasting impression

Should not reflect the image of the team

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

___________________________ are short, often memorable phrases used in advertising campaigns.

Logos

Theme Songs

Slogans

Sponsorships

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following answer choices is an example of a complimentary close in a personal-business letter?

See you later!

Goodbye.

Yours Truly,

Dear Mrs. Wilson:

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not part of the marketing mix?

Popularity

Product

Price

Promotion

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A good logo, slogan, mascot and team name can:

Draw attention to a team or product

Increase merchandise sales for a team

Help increase brand recognition

All of the above

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Gross impressions can:

Include company logos on sports apparel

Take place on a television show or sporting event

Involves the number of times a product is associated with an athlete

All of the above

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The 1st step in marketing a product to any audience is determining the ______________.

Celebrity endorser

Target Market

Place

Logo

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