Types of Advertising

Which type of advertising aims to inform customers about the features and uses of a new product?

• . Generic advertising

• Informative advertising

• Reminder advertising

• Persuasive advertising

A detergent company airs a commercial showing that its product removes stains better than its rival. What type of advertising is this?

• Generic advertising

• . Informative advertising

• Prestige advertising

• Competitive advertising

3. If a dairy board runs an ad encouraging people to “Drink Milk for Strong Bones” without mentioning a specific brand, which type of advertising is being used?
   
   
   
   

• 3. Competitive

• 3. Reminder

• 3. Generic

• 3. Institutional

How does persuasive advertising influence consumer choice?

• By creating emotional appeal and comparing benefits

• By giving facts only

• By reminding consumers of old products

• By focusing on the company’s public image

A bank launches a campaign showing how it supports youth entrepreneurship and environmental causes. Which type of advertising is this and why?

• Generic – because it promotes banking in general

• Informative – because it gives facts

• Competitive – because it compares brands

• Institutional – because it builds the image of the bank

Which advertising type is LEAST likely to be used by a new company entering the market for the first time?

• Reminder

• Institutional

• Persuasive

• Informative

Which of the following is the most appropriate reason a company would use reminder advertising?

• To enter a new market

• To correct bad publicity

• To boost employee morale

• To ensure brand loyalty and retain market share

Which of the following best explains the main difference between persuasive and competitive advertising?

• Persuasive advertising focuses on price, while competitive advertising focuses on quality.

• Persuasive advertising tries to convince buyers to act, while competitive advertising highlights superiority over rivals.

• Persuasive advertising is used only during festive seasons, while competitive advertising runs all year.

• Persuasive advertising is only used for public interest campaigns.