Ch. 17.1 Promotion Basics

Ch. 17.1 Promotion Basics

10th Grade

12 Qs

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Ch. 17.1 Promotion Basics

Ch. 17.1 Promotion Basics

Assessment

Quiz

Business

10th Grade

Practice Problem

Medium

Created by

Sara Gilleran

Used 26+ times

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12 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Communications from an organization to its customers and to the public.

Promotion

Marketing communication

Product Promotion

Institutional promotion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Promotes specific products.

Marketing communication

Institutional Promotion

Promotion

Product promotion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Promoting the company, rather than it products.

Marketing communication

Product promotion

Promotion

Institutional promotion

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An approach to marketing that integrates all promotional efforts to deliver one message about a product using various media

Marketing communication

Integrated marketing communications (IMC)

Product promotion

Institutional promotion

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A strategy that invites customers to participate in an element of the promotional mix through a type of response.

Participatory marketing

Viral marketing

Blog

Push promotional concept

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A web page in a journal format created by a person or organization.

Participatory marketing

Blog

Viral marketing

Push promotional concept

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Buzz marketing, or information about products that customers or viewers feel compelled to pass along to others.

Blog

Push promotional concept

Videos

Viral marketing

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