Lesson 5 Ethics & Social Responsibility

Greenwashing is unethical because it

• infringes on copyright

• misleads consumers

• creates conflict of interest

• all of the above

Pauline’s Pooch Palace gives $1 from every dog

grooming to the local animal shelter. This is an

example of

• sustainable design

• fair trade

• purchase-triggered donation

• philanthropy

A well-written code of ethics

• enhances a business’s reputation

• helps attract quality employees

• helps prevent legal problems

• all of the above

The owner of a children’s clothing store uses

popular cartoon characters in her ads. This might

be an example of

• copyright infringement

• social media

• cause-related marketing

• conflict of interest

By donating much of his fortune to building

libraries, the American industrialist Andrew

Carnegie demonstrated his belief in

• sponsorship

• philanthropy

• sustainability

• ethical sourcing

One way to reduce a business’s carbon footprint

is through

• greenwashing

• sponsorship

• communicating with investors

• sustainable design

When communicating with investors, an entrepreneur

should

• give both good news and bad news about

  the business

• suggest ways that a larger investment

  would improve sales

• make confident predictions about the business’s

  growth

• give only the information the investors

  specifically ask for

One challenge to writing a code of ethics is

• balancing contrasting qualities in an

  effective way

• avoiding controversial issues

• pleasing investors

• avoiding copyright infringement

A carbon footprint measures

• your sustainable energy

• the amount of carbon in the environment

• the amount of carbon you use

• the amount of carbon offsets you have

  purchased

A business promotes transparency through

• energy efficiency

• protecting whistle-blowers

• buying carbon offsets

• fair trade