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1.2.2 Market Research

Authored by A M

Business

9th Grade

1.2.2 Market Research
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30 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main purpose of market research?

To design a logo

To understand customer needs

To hire staff

To reduce competition

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of primary research?

Market reports

Government websites

Online surveys

Internet articles

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which method is used in secondary research?

Focus group

Internet

Observation

Questionnaire

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is qualitative data?

Data shown as graphs

Data involving opinions and feelings

Data that uses percentages

Data collected from invoices

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is quantitative data?

Data based on personal feelings

Data from interviews

Data involving numbers

Data from observations

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which method is best for gathering detailed opinions?

Focus group

Government report

Profit and loss account

Sales data

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might a business use social media for market research?

To check spelling

To reduce tax

To collect customer feedback

To hire influencers

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Microsoft

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Apple

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