1.2.2 Market Research

What is the main purpose of market research?

• To design a logo

• To understand customer needs

• To hire staff

• To reduce competition

Which of the following is an example of primary research?

• Market reports

• Government websites

• Online surveys

• Internet articles

Which method is used in secondary research?

• Focus group

• Internet

• Observation

• Questionnaire

What is qualitative data?

• Data shown as graphs

• Data involving opinions and feelings

• Data that uses percentages

• Data collected from invoices

What is quantitative data?

• Data based on personal feelings

• Data from interviews

• Data involving numbers

• Data from observations

Which method is best for gathering detailed opinions?

• Focus group

• Government report

• Profit and loss account

• Sales data

Why might a business use social media for market research?

• To check spelling

• To reduce tax

• To collect customer feedback

• To hire influencers

What is a limitation of using secondary research?

• It's very expensive

• It is always wrong

• It may be out of date

• It takes too long to collect

Which of these is most likely to produce quantitative data?

• “How much would you pay for this product?”

• “What do you like about the brand?”

• “Describe your shopping experience.”

• “What is your favourite colour?”

Which of these is NOT a primary research method?

• Focus group

• Observation

• Market report

• Questionnaire