Mock Examination - Multiple Choice Questions

Which of the following is an advantage of using advertising to convey messages to customers and the market generally?

• There is usually no fee involved

• All customers will take action

• Direct response rates will be high

• The marketer controls the content

Which of the following is an example of sales promotion in the business-to-business sector?

• Free trials

• Money off coupons

• Buy one get one free

• Free samples

Which of the following is a disadvantage of personal selling?

• Customers are less confident in the message

• Alienates customers

• Short term benefits

• Labour intensive and costly

Which of the following is the most likely media for online PR?

• Blogs and websites

• Social media advertisements

• Email

• Message apps

Which of the following communication tools is used most in managing an organisation’s reputation?

• Advertising

• Personal selling

• Public relations

• Sales promotion

Which of the following is an example of ‘earned’ media?

• Genuine online reviews

• Facebook advertisement

• Company website

• Press release

Which of the following is intended to increase the quantity and quality of traffic to a website?

• Site traffic monitoring

• Uniform Resource Locator

• Hypertext Transfer Protocol

• Search engine optimisation

The macro-environmental factor that has driven international business strategy is:

• Technological advancements

• Local consumer preferences

• Internal company policies

• Employee satisfaction

Which of the following might be used to achieve an objective/strategy looking to increase profit?

• Bundle offers – multiple products bundled together for a discounted price

• Free trials

• Increasing the distribution channels used

• Premium pricing

An organisation where individual outlet, equipment and brand are all provided to an independent trading business under a license and the operator pays a regular fee to the license owner is known as which of the following?

• Leasing

• Franchise

• Operating

• Retailing