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Mock Examination - Multiple Choice Questions

Authored by Eleanor McManus

Professional Development

Professional Development

 Mock Examination - Multiple Choice Questions
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50 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an advantage of using advertising to convey messages to customers and the market generally?

There is usually no fee involved

All customers will take action

Direct response rates will be high

The marketer controls the content

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of sales promotion in the business-to-business sector?

Free trials

Money off coupons

Buy one get one free

Free samples

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a disadvantage of personal selling?

Customers are less confident in the message

Alienates customers

Short term benefits

Labour intensive and costly

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is the most likely media for online PR?

Blogs and websites

Social media advertisements

Email

Message apps

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following communication tools is used most in managing an organisation’s reputation?

Advertising

Personal selling

Public relations

Sales promotion

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of ‘earned’ media?

Genuine online reviews

Facebook advertisement

Company website

Press release

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is intended to increase the quantity and quality of traffic to a website?

Site traffic monitoring

Uniform Resource Locator

Hypertext Transfer Protocol

Search engine optimisation

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