Understanding Deinfluencing

How does social media shape consumer preferences?

• Social media only affects preferences in younger demographics.

• Social media has no impact on consumer preferences.

• Social media shapes consumer preferences by influencing perceptions through targeted ads, peer recommendations, and trends.

• Consumer preferences are solely determined by traditional advertising.

What are some common tactics used by influencers to promote products?

• Television commercials

• Common tactics include sponsored posts, product reviews, giveaways, discount codes, and collaborations.

• Social media likes

• Email newsletters

In what ways can advertising create a false sense of need?

• Advertising creates a false sense of need by manipulating emotions, social pressures, and exaggerating product benefits.

• Advertising promotes only essential products.

• Advertising relies solely on factual information.

• Advertising has no impact on consumer behavior.

How can consumers critically assess the authenticity of influencer endorsements?

• Ignore audience comments and feedback

• Consumers should verify sponsorship disclosures, research the influencer's credibility, analyze audience engagement, and compare with independent reviews.

• Only follow influencers with the most followers

• Trust all influencer posts without verification

What role does peer pressure play in consumer behavior?

• Peer pressure has no effect on consumer behavior.

• Peer pressure only influences luxury brand purchases.

• Peer pressure encourages individualism in purchasing decisions.

• Peer pressure significantly impacts consumer behavior by promoting conformity to group preferences and creating urgency in purchasing decisions.

How do marketing strategies exploit psychological triggers?

• Psychological triggers are irrelevant to consumer behavior.

• Marketing strategies rely solely on price discounts.

• Marketing strategies exploit psychological triggers by using techniques like scarcity, social proof, authority, and reciprocity to influence consumer behavior.

• Marketing strategies focus only on product features.

What are the potential consequences of impulsive buying influenced by media?

• Increased savings and investments

• Improved relationships with family and friends

• Financial strain, buyer's remorse, accumulation of unnecessary items, and negative mental health impacts.

• Enhanced decision-making skills

How can consumers identify manipulative marketing techniques?

• Consumers can identify manipulative marketing techniques by recognizing emotional appeals, misleading claims, and pressure tactics.

• Consumers should ignore all advertisements.

• Consumers should only trust celebrity endorsements.

• Consumers can identify techniques by following trends on social media.

What factors contribute to brand loyalty among consumers?

• High pricing strategies

• Limited product availability

• Negative social media presence

• Factors contributing to brand loyalty include product quality, customer service, emotional connection, brand reputation, and consistent marketing.

How does the concept of 'deinfluencing' challenge traditional marketing?

• Deinfluencing focuses solely on celebrity endorsements and trends.

• Deinfluencing encourages consumers to buy more products to fit in.

• Deinfluencing challenges traditional marketing by promoting resistance to consumerism and encouraging authenticity over persuasion.

• Deinfluencing promotes excessive consumerism and brand loyalty.