
Understanding Deinfluencing
Authored by Martin Clausnitzer
English
12th Grade

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12 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does social media shape consumer preferences?
Social media only affects preferences in younger demographics.
Social media has no impact on consumer preferences.
Social media shapes consumer preferences by influencing perceptions through targeted ads, peer recommendations, and trends.
Consumer preferences are solely determined by traditional advertising.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are some common tactics used by influencers to promote products?
Television commercials
Common tactics include sponsored posts, product reviews, giveaways, discount codes, and collaborations.
Social media likes
Email newsletters
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In what ways can advertising create a false sense of need?
Advertising creates a false sense of need by manipulating emotions, social pressures, and exaggerating product benefits.
Advertising promotes only essential products.
Advertising relies solely on factual information.
Advertising has no impact on consumer behavior.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How can consumers critically assess the authenticity of influencer endorsements?
Ignore audience comments and feedback
Consumers should verify sponsorship disclosures, research the influencer's credibility, analyze audience engagement, and compare with independent reviews.
Only follow influencers with the most followers
Trust all influencer posts without verification
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What role does peer pressure play in consumer behavior?
Peer pressure has no effect on consumer behavior.
Peer pressure only influences luxury brand purchases.
Peer pressure encourages individualism in purchasing decisions.
Peer pressure significantly impacts consumer behavior by promoting conformity to group preferences and creating urgency in purchasing decisions.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do marketing strategies exploit psychological triggers?
Psychological triggers are irrelevant to consumer behavior.
Marketing strategies rely solely on price discounts.
Marketing strategies exploit psychological triggers by using techniques like scarcity, social proof, authority, and reciprocity to influence consumer behavior.
Marketing strategies focus only on product features.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the potential consequences of impulsive buying influenced by media?
Increased savings and investments
Improved relationships with family and friends
Financial strain, buyer's remorse, accumulation of unnecessary items, and negative mental health impacts.
Enhanced decision-making skills
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