How Apple and Nike have branded your brain - BIG THINK

What is the example given to illustrate the power of brands on consumer behavior?

• What is the example given to illustrate the power of brands on consumer behavior?

• Tylenol and Advil

• Apple and IBM

• Levi's and Wrangler

What study was conducted by colleagues from Duke University to examine the impact of the Apple and IBM logos on participants?

• Study on the logos of Google and Microsoft

• Study on the logos of Apple and IBM

• Study on the logos of McDonald's and Burger King

• Study on the logos of Nike and Adidas

What effect was observed on participants exposed to the Apple logo compared to those exposed to the IBM logo?

• Better performance on creative tasks

• Better performance on analytical tasks

• Better performance on physical tasks

• Better performance on memory tasks

What is the field of study of Americus Reed at the University of Pennsylvania?

• Astronomy

• Marine Biology

• Quantum Physics

• Identity and Marketing

What comparison is made between consumers' relationship with brands and their relationship with people?

• Consumers love brands as if they love people

• Consumers hate brands but love people

• Consumers are indifferent to brands but love people

• Consumers love brands but hate people

What reaction did Apple customers show towards the brand when they heard positive news?

• Brain surprise response

• Brain fear response

• Brain rejection response

• Brain empathy response

What is the main conclusion regarding Samsung customers in Michael Platt's study?

• They have no reaction

• They hate Apple

• They hate Samsung

• They love Apple

What is the main recommendation for consumers to make informed choices?

• Buy only popular brands

• Blindly follow trends

• Ignore brand influence

• Be aware of brand influence

What is the role of brands in identity construction according to Americus Reed?

• Brands are pillars of identity

• Brands play no role in identity

• Brands are obstacles to identity

• Brands are enemies of identity

What is the main concern raised regarding the influence of brands on consumer decisions?

• The impact on the environment

• The ethical and societal impact

• The impact on health

• The impact on finances