G10-Quiz on Processed Food and Market Research

What is a processed food?

• Food served fresh from the farm

• Food that has undergone alteration from its natural state

• Organic food only

• Imported food only

Which of the following is a simple process used in food processing?

• Packaging

• Deep frying

• Freezing

• Advertising

Which of the following is a complex food processing method?

• Peeling

• Cutting

• Adding preservatives

• Washing

A market is a place where:

• Only products are manufactured

• Sellers keep their products

• Buyers and sellers exchange goods and services

• Consumers complain

What is the main purpose of market research?

• Increase taxes

• Collect money from customers

• Understand the needs of the market

• Deliver goods quickly

Which of the following is NOT a market research method?

• Interviews

• Focus Groups

• Product Wrapping

• Surveys

What should be identified first in a market research plan?

• Timeline

• Budget

• Research Objectives

• Analysis Tools

What does a target market refer to?

• The store location

• The competition

• The specific group of consumers the business aims to serve

• The packaging design

What method involves one-on-one conversations for data gathering?

• Focus Groups

• Interviews

• Surveys

• Online Research

What tool is needed for conducting a survey?

• Camera

• Questionnaire

• Banner

• Interview Guide