
quiz 2
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Khang Minh
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A company may go about improving the performance of its products or services by increasing sales and/or by improving ____________.
operation
.
profitability
Market share
staff’s morale
culture
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
At the __________________ level a marketing organization capable of putting the strategy into practice must be created. The design of the marketing organization can be crucial to the success of the strategy. It is also concerned with establishing a mix of products, price, promotion and distribution that can convey both the positioning and the products and services themselves to the target market. Finally, methods of control must be designed to ensure that the strategy implementation is successful.
resources
Competitive positioning
core strategy
Implementation
Mission
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The second approach to creating a competitive advantage is ______________________, i.e. creating something that is seen as unique in the market. Under this strategy company strengths and skills are used to differentiate the company’s offerings from those of its competitors along some criteria that are valued by consumers
distinctive
market leader
cost leadership
niche
differentiation
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One of the disadvantages of differentiation is that If it is not based on distinctive marketing _____________ it is possible that it will be imitated by competitors.One of the disadvantages of differentiation is that If it is not based on distinctive marketing _____________ it is possible that it will be imitated by competitors.
resources
value
skills
assets
capabilities
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One of the disadvantages of cost leadership is that It is very risky where there is a high degree of differentiation between competitive offerings. Differentiation creates _________ for purchase, which cost leadership does not.
time-saving
pleasure
reasons
convenience
ease
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
At this level, market targets (both customers and competitors) are selected and/or identified. At the same time the company’s differential advantage, or competitive edge, in serving the customer targets better than the competition is defined. Taken together the identification of targets and the definition of differential advantage constitute the creation of the __________________ of the organization and its offerings.
Implementation
Competitive positioning
Strategic fit
core strategy
Mission
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The concept of ______________________ focuses attention on the fact that there are only limited periods during which the fit between the requirements of the market and the capabilities of the firm is at an optimum.
Golden periods
Strategic opportunities
Strategic fit
Temporal advantages
Strategic windows
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