Customer Decision-Making Case Studies

Customer Decision-Making Case Studies

University

10 Qs

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Customer Decision-Making Case Studies

Customer Decision-Making Case Studies

Assessment

Quiz

Social Studies

University

Practice Problem

Easy

Created by

Novia Zahrah

Used 1+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Alya sees a TikTok video showing a new matcha bubble tea. She feels excited and curious. Later that day, she goes to the mall and buys one.

What is the stimulus in this scenario (based on S-O-R model)?

Alya's curiosity

Buying the bubble tea

The TikTok video

The mall location

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Alya sees a TikTok video showing a new matcha bubble tea. She feels excited and curious. Later that day, she goes to the mall and buys one.

What does Alya's response represent?

Her mood

Her favorite flavor

Her decision to buy the drink

The video ad she saw

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Zara’s old shoes are worn out. She searches online for reviews, compares Adidas and Nike, then chooses Adidas based on price and comfort.

What stage is Zara in when she reads reviews and compares options?

Problem recognition

Purchase decision

Evaluation of alternatives

Post-purchase behavior

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Zara’s old shoes are worn out. She searches online for reviews, compares Adidas and Nike, then chooses Adidas based on price and comfort.

What triggered Zara’s buying process?

Her old shoes were worn out

She wanted new clothes

She saw an online sale

Her friend told her to buy shoes

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Ravi's phone battery dies quickly. He watches YouTube reviews, asks friends, and then buys a new Samsung phone. Later, he writes a positive review..

Which of the following shows post-purchase behavior?

Watching YouTube videos

Asking friends for advice

Writing a review after buying

Looking at phone prices

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Ravi's phone battery dies quickly. He watches YouTube reviews, asks friends, and then buys a new Samsung phone. Later, he writes a positive review.

Which part of the decision-making process is Ravi doing when he talks to friends?

Problem recognition

Information search

Purchase decision

Post-purchase behavior

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Mira buys a new lipstick because her favorite influencer showed it on Instagram. She didn’t plan to buy anything but got influenced by the look.

In the S-O-R model, Mira’s organism includes:

The Instagram post

Her feelings and interest

The makeup store

The product she bought

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