Marketing Channels & Communication Quiz

What is a distribution channel?

• A logistics route for trucks

• A network linking producers to users

• A retail strategy

• A warehouse plan

Which utility ensures product availability when the customer wants it?

• Place utility

• Time utility

• Form utility

• Information utility

Which type of utility involves helpful answers and product features?

• Place utility

• Time utility

• Form utility

• Information utility

What is direct involvement in channel strategy?

• Using wholesalers

• Using independent agents

• Owning your sales force or stores

• Subcontracting sales

Indirect involvement means the company uses:

• Retail-owned shops

• Employees only

• Independent agents or distributors

• Telecommunication tools

Channel strategies should align with:

• Pricing

• Global media

• Competitive position and objectives

• Product color

The Consumer Products Channel diagram includes all EXCEPT:

• Manufacturer

• Wholesaler

• Retailer

• Supplier

What does the 'Organic' retailing strategy involve?

• Buying an existing chain

• Starting with own resources

• Franchising

• Licensing

Which is best for culturally distant but easy-to-enter markets?

• Organic

• Joint venture

• Franchise

• Chain acquisition

Buying a chain with many outlets is called:

• Licensing

• Organic growth

• Chain acquisition

• Export strategy