Market Segmentation and Mapping Quiz

What is market segmentation?

• The process of reducing the number of products

• The process of increasing the price of products

• The process of merging different markets into one

• The process of splitting a business’ target market into different groups

What is geographical segmentation based on?

• Gender

• Location

• Income

• Age

Which of the following is NOT a characteristic considered in demographic segmentation?

• Hobbies

• Gender

• Occupation

• Age

What does behavioural segmentation consider?

• The geographical location of the target market

• The income level of the target market

• How people behave in relation to purchases at different times of the year

• The age of the target market

Which segmentation considers hobbies and sporting interests?

• Geographical segmentation

• Lifestyle segmentation

• Demographic segmentation

• Income segmentation

What is market mapping?

• The process of increasing product prices

• The process of using a graph to plot competitors and their products

• The process of reducing the number of competitors

• The process of merging different markets

Which two elements are commonly measured on a market map?

• Location and income

• Age and gender

• Quality and price

• Behaviour and lifestyle

What might a business selling high-end luxury cars consider in segmentation?

• Income segmentation

• Geographical segmentation

• Behavioural segmentation

• Lifestyle segmentation

What is an example of a product targeted at a specific age group?

• Luxury cars

• High-end jewellery

• Budget baked beans

• Toys for children

What can a market map help a business identify?

• A gap in the market

• The best time to increase prices

• The most popular product

• The largest competitor