Graphic Design Concepts (Knowledge check)

Which of these is NOT a graphic design concept?

• Application of visual identity

• Layout conventions

• Alignment

• Multimedia

• Use of white space

What does a visual identity include?

• Logo, Slogan

• Typography, Colour scheme

• Alignment, White Space, Layout

• Logo, Slogan, Typography, Colour scheme

What is visual alignment?

• Elements aligned to one of the edges

  (top, bottom, left, right)

• Elements aligned to the centre of the page

• Elements which are not lined up but to the eye is more appealing

Why might you interrupt alignment?

• To create a focal point

• To make it easier to read

• More visually appealing

• All

The font style depends on what?

• The spaces between the letters

• The purpose of the media product and the target audience

• The most important text and what you want to be read first

• If you are making a digital or print graphic

These fonts are bold and stand out

• Serif

• Sans-Serif

White space has to be white

• True

• False

Brands should use colours that compliment each other.

• True

• False

What might the colour white mean?

• Power, Excitement, Passion, Danger

• Nature, Peaceful, Health, Calming

• Royal, Luxury, Creative, Wise

• Clean, innocence, simplicity, goodness

Which media product would usually include visual identity, titles for each section / page and text written in sections.

• Packaging

• Leaflet

• Print Advert

• DVD cover