
Innovative Ideas Quiz for Students
Authored by Venkatesh Thulasidoss
Business
University

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30 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of a brainstorming technique for idea generation?
SWOT analysis
Mind mapping
Financial forecasting
Market segmentation
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main purpose of customer innovation?
To reduce production costs
To involve customers in creating new products or services
To increase advertising spend
To hire more staff
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following best describes a business model?
A detailed marketing plan
The way a company creates, delivers, and captures value
The company’s logo and branding
The number of employees in a company
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which technique encourages generating as many ideas as possible without criticism?
Brainstorming
SWOT analysis
Market research
Financial planning
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key benefit of involving customers in the innovation process?
It guarantees higher profits
It helps create products that better meet customer needs
It reduces the need for marketing
It eliminates competition
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a common idea generation technique?
Brainwriting
Reverse thinking
Copying competitors
SCAMPER
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the 'S' in SCAMPER stand for?
Substitute
Simplify
Structure
Standardise
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