Digital Marketing Unit 1

What is the main feature of an online market space?

• Offline-only promotion

• Physical store interaction

• Digital interaction between buyers and sellers

• Door-to-door marketing

Which of the following is a key benefit of the online market space?

• Limited reach

• 24/7 availability and global access

• Local customers only

• Manual transaction processing

Which platform is NOT part of the online market space?

• Landline telephone marketing

• Amazon

• Flipkart

• Etsy

A successful digital marketing strategy starts with:

• Printing flyers

• Understanding target audience

• Hiring influencers

• Buying ads randomly

Which of the following is NOT a type of digital marketing strategy?

• SEO

• Cold calling

• Social Media Marketing

• Email Marketing

The main objective of a digital marketing strategy is to:

• Replace traditional media

• Achieve business goals through digital platforms

• Limit online growth

• Reduce website content

Which of the following is a component of digital marketing?

• Search Engine Optimization (SEO)

• Poster advertising

• Billboards

• Cold calling

Which component focuses on attracting users via Google search rankings?

• Email marketing

• Influencer marketing

• SEO

• Affiliate marketing

Content marketing belongs to which category of digital marketing?

• Inbound marketing

• Outbound calling

• SMS marketing

• Pop-up ads

The first step in creating a brand website is:

• Publishing ads

• Registering a domain name

• Hiring employees

• Writing a press release