Digital Marketing Quiz

Which of the following best defines digital marketing?

• Promotion of products using physical billboards

• Promotion of products through online channels and technology

• Selling products in offline stores

• Promotion of products through door-to-door campaigns

What is a key benefit of digital marketing compared to traditional marketing?

• Limited audience reach

• High printing cost

• Real-time performance tracking

• Fixed messaging with no feedback

Which platform is commonly used for Email Marketing?

• Instagram

• ConvertKit

• YouTube

• Google Ads

In content marketing, what is the primary goal?

• Sell products quickly

• Pay influencers for reviews

• Deliver valuable content to attract and retain audiences

• Run paid ad campaigns on Facebook

What distinguishes affiliate marketing from other digital channels?

• It is based on emotional appeal

• It rewards influencers directly with ad payments

• It pays affiliates for each sale or lead generated via their referral

• It involves only email and SMS

Which campaign is an example of a digital strategy by Coca-Cola?

• “Share a Coke” TV ad on Star Plus

• “Share a Coke” campaign on Instagram and YouTube

• Poster ads in movie theatres

• Radio promotion on FM channels

Which of the following is an example of organic marketing?

• Sponsored Google search ad

• Instagram post with “Sponsored” tag

• Facebook post without a “Sponsored” tag

• YouTube bumper ad

What was the main difference in Maggi’s traditional vs. digital comeback campaign?

• The digital campaign used newspaper ads

• The traditional campaign was more targeted

• The digital campaign created emotional recall via social media

• Both were aired only on TV

What is a major disadvantage of paid digital marketing?

• Builds long-term trust

• Requires significant offline efforts

• It is time-intensive and free

• It depends on budget and may cause ad fatigue

Which digital marketing channel is ideal for smartphone-based outreach?

• Print advertising

• Radio promotion

• Mobile marketing

• Television commercials