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Customer Behaviour Analytics Quiz - Unit 1

Authored by MC WJ

Business

Professional Development

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Customer Behaviour Analytics Quiz - Unit 1
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25 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of customer behaviour analytics?

To enhance product manufacturing

To reduce operational costs

To increase employee satisfaction

To understand how customers interact with a business

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the responsibilities of a Customer Service Representative?

Creating and maintaining a customer database

Developing marketing strategies

Designing product packaging

Conducting financial audits

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does SWOT analysis help organizations to understand?

Employee performance

Market trends

Strengths, weaknesses, opportunities, and threats

Customer preferences

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first step in the customer behaviour analytics process?

Identify the problem

Gather feedback from customers

Formulate the solution

Act on the solution

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a stage in the customer lifecycle?

Production

Acquisition

Retention

Advocacy

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of customer journey mapping?

To track employee performance

To evaluate the core stages in the customer journey

To analyze financial data

To develop new products

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which analysis framework involves examining political, economic, social, technological, legal, and environmental factors?

Market Segmentation

PESTLE analysis

Porter's Five Forces

SWOT analysis

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