Introduction to Business Administration (ch. 10, 11, 13, 1

What is a common technique for motivating employees?

• Recognition and rewards

• Mandatory overtime

• Strict supervision

• Increased work hours

Which of the following is a key component of human resource planning?

• Employee satisfaction surveys

• Training program evaluations

• Workforce analysis

• Performance appraisal systems

What are the four elements of the marketing mix?

• Product, Price, Place, People

• Product, Price, Place, Promotion

• Product, Price, Place, Process

• Product, Price, Position, Promotion

Which market segmentation strategy focuses on demographics?

• Demographic segmentation

• Psychographic segmentation

• Geographic segmentation

• Behavioral segmentation

What is the primary purpose of recruitment in HR?

• To manage employee benefits and compensation.

• To develop training programs for staff.

• To attract and select qualified candidates for job vacancies.

• To conduct performance evaluations of current employees.

Which performance appraisal method involves comparing employees to one another?

• Graphic rating scale

• Forced ranking method

• Self-assessment method

• 360-degree feedback

What is the definition of marketing?

• Marketing is only concerned with customer service.

• Marketing is the process of promoting, selling, and distributing products or services.

• Marketing is the process of manufacturing products.

• Marketing is solely about advertising.

Which pricing strategy involves setting prices based on competitors?

• Competitive pricing

• Penetration pricing

• Cost-plus pricing

• Dynamic pricing

What is a total product offer?

• A total product offer is only the physical item sold.

• A total product offer is the complete package of a product, including its core benefits, features, and supplementary services.

• A total product offer is the price of the product alone.

• A total product offer refers to the marketing strategy used.

Which of the following is NOT a type of market segmentation?

• Demographic segmentation

• Psychographic segmentation

• None of the above

• Geographic segmentation