DMK107V Chapter 8 (Part 2) Personalisation - Shazam

Who uses dashboards to track personalisation performance?

• Artists

• Marketers

• Developers

• Customers

Who designs and manages email re-engagement campaigns?

• Finance team

• Legal team

• Marketing team

• Sales agents

What platform does Shazam use for triggered personalisation?

• WhatsApp

• Apple Mail

• Email

• SMS

When does Shazam send reactivation emails?

• On weekends

• After app updates

• During user inactivity

• Every Monday

What is the typical timing focus of Shazam’s email triggers?

• Random

• Holiday only

• Behaviour-based

• Monthly