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DMK107V Chapter 8 (Part 2) Personalisation - Shazam

Authored by Sfiso Mahlangu

Education

University

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DMK107V Chapter 8 (Part 2) Personalisation - Shazam
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5 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Who uses dashboards to track personalisation performance?

Artists

Marketers

Developers

Customers

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Who designs and manages email re-engagement campaigns?

Finance team

Legal team

Marketing team

Sales agents

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What platform does Shazam use for triggered personalisation?

WhatsApp

Apple Mail

Email

SMS

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

When does Shazam send reactivation emails?

On weekends

After app updates

During user inactivity

Every Monday

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the typical timing focus of Shazam’s email triggers?

Random

Holiday only

Behaviour-based

Monthly

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