DMK107V Chapter 10 (Part 1) Control Measures - Superbalist

Which tool did Superbalist use to analyse the 12% drop in early morning sales?

• Email Automation

• Google Analytics

• Form Completion Tools

• Customer Surveys

What type of KPI relates to the rooftop image receiving 9,300 views compared to 5,800 for the indoor image?

• Completion Rate

• Conversion Rate

• Page Views

• Repeat Visits

Which KPI is reflected in the 14% rise in clicks after tailoring homepage visuals by location?

• Loyalty Rate

• Time on Page

• Click-Through Rate (CTR)

• Cost per Lead

What KPI is demonstrated by the 17% increase in completed orders after reducing checkout steps?

• Cost per Acquisition

• Conversion Rate

• Page Views

• Social Shares

Which KPI is reflected in the 28% increase in session time and 31% rise in return visits?

• Form Completion

• Open Rate

• Returning Customers

• Impressions

Which KPI category applies to the flash sale that sold 3,200 items at R199 each, earning R636,800?

• Cost per Lead (CPL)

• Conversion Rate

• Cost per Acquisition (CPA)

• Loyalty Rate