Quiz 3 – Entrepreneurship - DE Steps 12-19

Quiz 3 – Entrepreneurship - DE Steps 12-19

University

15 Qs

quiz-placeholder

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Quiz 3 – Entrepreneurship - DE Steps 12-19

Quiz 3 – Entrepreneurship - DE Steps 12-19

Assessment

Quiz

Business

University

Easy

Created by

Kevin Johnson

Used 4+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

10 mins • 1 pt

In general, who has the most decision-making authority during a sales process?

Chief Executive Officer (CEO)

end user

economic buyer

Chief Financial Officer (CFO)

2.

MULTIPLE CHOICE QUESTION

10 mins • 1 pt

ScolioFix believes that selling its product to FedEx will help the logistics company reduce the number of back injuries and insurance claims of employees. Such a sale could be considered which of the following?

B2C

B2B

C2C

C2B

3.

MULTIPLE CHOICE QUESTION

10 mins • 1 pt

Which of the following is NOT a trigger to take within the Window of Opportunity?

expiring discounts

time-limited offer

scarcity

product launch

4.

MULTIPLE CHOICE QUESTION

10 mins • 1 pt

EmotelQ determined that their beachhead market will be teenagers. Their follow-on market for acquisition will be new mothers. The number of births in the United States is approximately 3.6 million per year. They plan to charge a subscription fee of $12.99 per month. Assuming that they capture half of this market, what is the TAM of this adjacent market?

$280,600,000

$561,200,000

$46,764,000

$23,382,000

5.

MULTIPLE CHOICE QUESTION

10 mins • 1 pt

Which is NOT one of the three approaches to a business model in Disciplined Entrepreneurship?

transactional

licensing

ad-based

subscription

6.

MULTIPLE CHOICE QUESTION

10 mins • 1 pt

Which company has the most diversified business model?

Amazon

Spotify

Netflix

Porsche

7.

MULTIPLE CHOICE QUESTION

10 mins • 1 pt

Costs shouldn’t be a factor in deciding price.

True

False

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