Quiz 3 – Entrepreneurship - DE Steps 12-19

In general, who has the most decision-making authority during a sales process?

• Chief Executive Officer (CEO)

• end user

• economic buyer

• Chief Financial Officer (CFO)

ScolioFix believes that selling its product to FedEx will help the logistics company reduce the number of back injuries and insurance claims of employees. Such a sale could be considered which of the following?

• B2C

• B2B

• C2C

• C2B

Which of the following is NOT a trigger to take within the Window of Opportunity?

• expiring discounts

• time-limited offer

• scarcity

• product launch

EmotelQ determined that their beachhead market will be teenagers. Their follow-on market for acquisition will be new mothers. The number of births in the United States is approximately 3.6 million per year. They plan to charge a subscription fee of $12.99 per month. Assuming that they capture half of this market, what is the TAM of this adjacent market?

• $280,600,000

• $561,200,000

• $46,764,000

• $23,382,000

Which is NOT one of the three approaches to a business model in Disciplined Entrepreneurship?

• transactional

• licensing

• ad-based

• subscription

Which company has the most diversified business model?

• Amazon

• Spotify

• Netflix

• Porsche

Costs shouldn’t be a factor in deciding price.

• True

• False

If CXC Easy earns an average of $200 per student annually from test prep services, operates at a 30% gross margin, and students tend to use services for 2 years, what is the LTV?

• $60

• $120

• $280

• $12,000

If Couture allocates $15 million to brand campaigns and opens in new markets, leading to 275,500 new buyers, what’s the COCA?

• $5.45

• $54.40

• $54.45

• $544.50

Over time, your COCA should increase, and your LTV should decrease.

• True

• False