Quiz 3 – Entrepreneurship - DE Steps 12-19

Quiz
•
Business
•
University
•
Easy

Kevin Johnson
Used 4+ times
FREE Resource
15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
10 mins • 1 pt
In general, who has the most decision-making authority during a sales process?
Chief Executive Officer (CEO)
end user
economic buyer
Chief Financial Officer (CFO)
2.
MULTIPLE CHOICE QUESTION
10 mins • 1 pt
ScolioFix believes that selling its product to FedEx will help the logistics company reduce the number of back injuries and insurance claims of employees. Such a sale could be considered which of the following?
B2C
B2B
C2C
C2B
3.
MULTIPLE CHOICE QUESTION
10 mins • 1 pt
Which of the following is NOT a trigger to take within the Window of Opportunity?
expiring discounts
time-limited offer
scarcity
product launch
4.
MULTIPLE CHOICE QUESTION
10 mins • 1 pt
EmotelQ determined that their beachhead market will be teenagers. Their follow-on market for acquisition will be new mothers. The number of births in the United States is approximately 3.6 million per year. They plan to charge a subscription fee of $12.99 per month. Assuming that they capture half of this market, what is the TAM of this adjacent market?
$280,600,000
$561,200,000
$46,764,000
$23,382,000
5.
MULTIPLE CHOICE QUESTION
10 mins • 1 pt
Which is NOT one of the three approaches to a business model in Disciplined Entrepreneurship?
transactional
licensing
ad-based
subscription
6.
MULTIPLE CHOICE QUESTION
10 mins • 1 pt
Which company has the most diversified business model?
Amazon
Spotify
Netflix
Porsche
7.
MULTIPLE CHOICE QUESTION
10 mins • 1 pt
Costs shouldn’t be a factor in deciding price.
True
False
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