TPD Intro Chapter 1

1. A tour operator is developing a new travel package for adventure seekers. Which of the following is the most effective unique selling point (USP) to highlight?

• The package includes a 'free' souvenir t-shirt.

• The price is slightly lower than booking each component separately.

• The accommodation includes a standard three-star hotel.

• The itinerary includes exclusive access to a remote hiking trail not open to the general public.

2. When creating a profitable travel package, what is the most critical factor to consider when setting the final price?

• The price of similar packages offered by competitors in the same market.

• The sum of all costs, plus commissions and the value-add of the package, while staying competitive.

• Only the costs of transportation and accommodation, as these are the main expenses.

• The total cost of all components plus a fixed 10% profit margin.

3. Which of the following is an example of an effective partnership for a tour operator developing a 'Culinary Exploration' package?

• Partnering with a local souvenir shop to offer a discount to package customers.

• Using a national hotel chain that offers a bulk discount on rooms.

• Collaborating with local fishermen to provide a fresh seafood tasting experience.

• Establishing a partnership with a major airline for discounted flights.

A key benefit of a well-designed travel package for the customer is:

• It requires the customer to book each travel component individually.

• It allows the customer to save time and effort on travel planning.

• It eliminates the need for any form of payment.

• It guarantees that the trip will be completely free of any stress or unexpected events.

Which of the following describes the purpose of identifying a target market before developing a travel package?

• To create an itinerary that is completely flexible for all travelers.

• To make the package more expensive for a specific group of travelers.

• To ensure the package appeals to the widest possible audience to maximize sales.

• To tailor the itinerary and components to meet the specific needs and interests of a particular group of travelers.

Which type of travel package is typically pre-arranged with a fixed itinerary and is most suitable for large corporate or school groups?

• Free Independent Tour (FIT)

• Adventure Tour

• Group Inclusive Tour (GIT)

A newlywed couple wants to honeymoon in Greece and wants to choose their own hotels and daily activities. Which type of package would best suit their needs?

• All-inclusive Resort Package

• Expedition Package

• Free Independent Tour (FIT)

• Group Inclusive Tour (GIT)

Which term is the most general and can encompass both Group Inclusive Tours and Free Independent Tours?

• All-inclusive package

• Package or Inclusive Tour

• Escorted Tour

• Customized Tour

A primary advantage of a Group Inclusive Tour (GIT) is the:

• Flexibility to change your daily schedule at any time.

• Higher per-person cost due to individual bookings.

• Ability to travel independently from the group.

• Lower price per person due to bulk bookings and economies of scale.

What is the main drawback of a Group Inclusive Tour (GIT) for a traveler who values spontaneity?

• The itinerary is fixed with no room for personal changes.

• The group size is usually small, leading to a lack of social opportunities.

• The price is generally higher than an FIT.

• The packages do not include flights or accommodation.