Using Social Media to Connect with Consumers

What does Web 2.0 mainly allow users to do?

• Read-only websites

• Participate by posting and sharing

• Download videos

• Shop online only

Which of these is an example of owned media?

• A customer's tweet

• A company's website

• A TikTok video by an influencer

• A billboard ad

What's a good reason marketers care about earned media?

• They can control it easily

• It's usually paid for

• It builds trust with the audience

• It comes from their own websites

Which platform is best for short, real-time updates?

• Instagram

• X (formerly Twitter)

• Pinterest

• YouTube

Why might a brand use Instagram?

• To post long-form tutorials

• To share memes only

• To share beautiful photos and Reels

• To respond to complaints

Which of the following is an example of paid media?

• A brand's Instagram bio

• A Google Ad

• A customer's review

• A viral tweet by a user

Which platform is best for short, creative videos that often go viral?

• LinkedIn

• TikTok

• Pinterest

• Facebook

In a flipped funnel, what usually comes first?

• Awareness

• Purchase

• Desire

• Advocacy

What does 'earned media' mean?

• Media you control

• Media you pay for

• Media shared by happy customers or users

• Media created by your own team

Why can't marketing 'own' social media alone?

• They don't like it

• It's too expensive

• It affects many departments like customer service, legal, and HR

• Marketing doesn't know how to post