Quiz sur la connaissance client
Authored by Alexandre Garros
Business
University
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41 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Tous les clients ont les mêmes attentes.
Faux
Vrai
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La segmentation permet de proposer des offres ciblées.
Faux
Vrai
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Un client B2B a les mêmes attentes qu’un client B2C.
Faux
Vrai
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
L’historique d’achat est une donnée utile pour connaître un client.
Faux
Vrai
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Un client inactif est un client perdu.
Faux
Vrai
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Les enquêtes de satisfaction servent uniquement à détecter les problèmes.
Faux
Vrai
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Le score NPS mesure la probabilité qu’un client recommande l’entreprise.
Faux
Vrai
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