What Is Marketing? Unit Quiz

What Is Marketing? Unit Quiz

9th - 12th Grade

30 Qs

quiz-placeholder

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What Is Marketing? Unit Quiz

What Is Marketing? Unit Quiz

Assessment

Quiz

Business

9th - 12th Grade

Hard

Created by

Kelley Wagher

FREE Resource

30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is the BEST definition of marketing?

Selling products only

Creating and maintaining relationships between producers and consumers

Making goods cheaper than competitors

Posting advertisements on social media

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to the AMA, marketing involves creating, communicating, delivering, and exchanging offerings that have value for:

Only customers

Customers, clients, partners, and society

The business owner

Investors only

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following activities are part of the marketing process?

Planning, pricing, promoting, selling, and distributing

Only selling and advertising

Designing products but not selling them

Hiring employees

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

At its core, marketing seeks to:

Match products/services to customers who want them

Produce products without consumer input

Focus only on profit

Eliminate competition

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does the AMA review its definition of marketing regularly?

To keep up with changing marketing practices and trends

To make it shorter

Because marketers request it

To match tax law changes

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is NOT a reason studying marketing is important?

Helps you understand why businesses use marketing

Helps you become a smarter shopper

Helps you advance in your career

Guarantees you will become rich

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One way marketing benefits consumers is by:

Limiting competition

Making products easy to find and purchase

Eliminating product choices

Making prices higher

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