Promoting and Selling (Pre-Test)

Isabella promotes her products by giving away free samples. Which of the following promotional mix strategies would this be an example of?

• Publicity

• Advertising

• Public Relations

• Sales Promotion

Which of the following best describes a market niche?

• A very large target market segment

• A very small target market segment

• A less important market segment the business targets

• When the total is subdivided into groups of people who share common characteristics

What is the name of the approach to marketing that assumes the way the product is used and the needs it satisfies are different between countries?

• Customised approach

• Standardised approach

• Mass marketing approach

• Niche marketing approach

What are methods used by a business to inform, persuade and remind customers about its products known as?

• Promotion

• Market segmentation

• Relationship marketing

• Corporate social responsibility

Which of the following is NOT a benefit of corporate social responsibility

• Will lead to an improvement in the business' reputation

• Could help to attract and retain employees

• Could lead to an increase in sales

• It is inexpensive

Coca-Cola regularly spends millions of dollars placing its products in television shows and movies. Which ethical issue is this an example of?

• Creation of needs

• Invasion of privacy

• Product placement

• Truth in advertising

Match the following

• Publicity

• Any free news story about a business

• Advertising

• Involves the activities of a sales representative directed to a customer in an attempt to make a sale

• Personal selling

• A paid, non-personal message communicated through a mass medium

• Target market

• The group of customers to which a business intends to sell its product

Match the following

• Sales promotion

• Activities aimed at creating and maintaining favourable relations between a business and its customers

• Public relations

• The use of activities or materials as direct inducements to customers

• Opinion leader

• The development of long-term relationships with individual customers

• Relationship marketing

• A person who influences others

​ (a)   occurs when producs that are the same or similar are made to appear ​ (b)   from and/or better than those of their​ (c)   . Some of the main factors that differentiate products include ​ (d)   , value for money and ​ (e)   .

• different
• Product differentiation
• competitors
• convenience
• quality

Other factors that businesses should consider when promoting products include ​ (a)   , ethical and ​ (b)   considerations. Corporate social ​ (c)   involves managers or ownders of a businrss taking steps to ensure that the broader social ​ (d)   is taken into ​ (e)   .

• social
• environmental
• responsibility
• welfare
• consideration