Understand Business - Attracting and Maintaining Customers

Which of the following is an example of attracting customers?

• A. Responding quickly to complaints

• B. Giving long-term customers discounts

• C. Sending a thank-you email after purchase

• D. Offering a “buy one, get one free” promotion

Which of these is a retention method?

• A. Excellent after-sales service

• B. Free samples at an event

• C A newspaper advertisement

• D. Launching a new product

Which method works for both attracting and retaining customers?

• A. Improving location

• B. Friendly and knowledgeable staff

• C. One-time sales

• D. Paid online adverts

Why is retaining customers often more cost-effective than attracting new ones?

• A. Retained customers buy cheaper products

• B. Marketing costs are lower

• C. Loyal customers don’t need good service

• D. New customers are always more profitable

Which is an example of personalisation in customer retention?

• A. Sending all customers the same coupon

• B. Printing flyers for general public

• C. Using a customer’s name in marketing emails

• D. Posting an ad in the local paper

What is a key advantage of using customer feedback?

• A. It guarantees more sales immediately

• B. It helps improve products and services

• C. It makes advertising unnecessary

• D. It reduces the need for customer service staff

Which of the following is an example of attracting customers?

• A. Rebranding and running a TV advert

• B. Free coffee for loyalty card holders

• C. Thank-you emails to existing customers

• D. Discounts for regular shoppers

Which NEAS initiative helps attract support by involving schools and businesses during Autism Acceptance Week?

• A. The Autism Acceptance Award

• B. The Teacher’s Toolkit and prize draw for a visit from Snowdrop the mascot

• C. The 1,000 Opportunities employment campaign

• D. The Walk for Acceptance

How does NEAS retain business support through their Autism Acceptance Award?

• A. By offering free promotional materials

• B. By granting tax benefits to participating businesses

• C. By providing free counselling services to employees

• D. Through tailored staff training and recognition via the award

Which of the following is a method NEAS uses to attract and retain community involvement and fundraising?

• A. The 1,000 Opportunities campaign only

• B. Legacy donations only

• C. Events like the Walk for Acceptance, Christmas campaigns, and newsletters

• D. Selling exclusive merchandise only