Social Media Marketing Recap

Which three are listed as high-arousal emotions in the STEPPS framework?

• Excitement

• Anxiety

• Awe

• Relaxation

• Sorrow

True or False: In the customer avatar framework, "Competitors" is part of Purchase Patterns.

• True

• False

Which two formats are most suited for nurturing leads and selling within Instagram?

• Stories

• Reels

• Carousel posts

• Gorgeous Photos

• Instant Messages

Your ad campaign cost $4,500 and generated 300,000 impressions. What is the CPM?

• $15

• $1.50

• $150

• $0.15

Which four tools from this list are identified as useful for online keyword or topic research?

• Canva

• Answer the Public

• Keyword Tool

• Ubersuggest

• SEMrush

In the campaign stage focused on Conversion, the recommended ad budget is __________ of total spend.

Which two ad metrics are most directly linked to cost-efficiency in generating clicks?

• CTR

• CPC

• ROAS

• CPM

• Cost Per Video View

Which of the following is *not* a best practice listed for hiring influencers?

• Request their performance numbers

• Include a tracking mechanism

• Use customised URLs or codes

• Offer an open-ended creative brief without KPIs

• Join creator marketplaces

In the A/B Hook method for Reels/TikTok, what happens immediately after the attention-grabbing start?

• CTA is shown

• Problem is introduced

• Music is added

• Comments are encouraged

In the 7-step Social Media Campaign Planning Strategy, which three steps occur before establishing budgets and KPIs?

• Define Target Audiences and Goals

• Develop Content Plan and Calendar

• Outline Funnel Stages & Content Strategy

• Network with Influencers and Creators

• Iteration & Optimisation