UNIT 2.2 2025 Syllabus QCE Business FA4 QUIZ NO 2

Which stage of the business life cycle is marked by increasing sales, expanding customer base, and new competitors entering the market?

• Establishment

• Growth

• Maturity

• Decline

Which is a challenge commonly faced in the growth stage?

• Maintaining consistent quality while expanding production

• Testing a prototype product

• Reducing marketing expenditure to minimum

• Closing unprofitable branches

Which is a characteristic of the growth stage?

• High customer awareness and increasing profits

• Declining sales and market contraction

• Low brand recognition

• Focus on debt repayment after liquidation

Which of these belongs to the internal environment of a business?

• Employee skill levels

• Customer loyalty

• Supplier reliability

• Technological change

Which belongs to the operating environment?

• Competitors

• Business culture

• Government regulations

• Owners

Which belongs to the macro environment?

• A. Changing interest rates

• B. Customer purchasing habits

• C. Management structure

• D. Competitor actions

Which statement best describes the difference between a business situation and a business environment?

• A. A situation is a set of circumstances affecting a business at a specific time; environment refers to the external and internal factors influencing it

• B. A situation is external only; environment is internal only

• C. A situation is the same as the internal environment

• D. A situation is permanent; environment is temporary

What is branding?

• The process of identifying a target market

• Creating a distinctive name, design, or symbol that differentiates a product from competitors

• Setting the price of a product

• Writing a promotional plan

Which is an example of branding?

• A. A soft drink company using a distinctive red-and-white label

• B. Offering a “buy one get one free” promotion

• C. Lowering the price to attract customers

• D. Conducting market research surveys

What is a trade mark?

• A unique business strategy

• A legally protected word, symbol, or design that identifies a business’s goods or services

• A type of advertising technique

• A promotional discount