
Understanding SWOT Analysis Concepts
Authored by Jessica Marlow
Business
9th Grade

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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following best describes a 'Strength' in a SWOT analysis?
An internal factor that gives an organisation an advantage over others
An external factor that could cause harm to an organisation
An internal factor that limits an organisation's performance
An external opportunity for growth
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of a 'Weakness' in a SWOT analysis for a local café?
A new competitor opening nearby
Limited seating capacity inside the café
Increasing demand for coffee in the area
Access to high-quality local ingredients
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In SWOT analysis, 'Opportunities' are best described as:
Internal factors that can be improved
External factors that can be exploited for advantage
Internal factors that hinder progress
External factors that pose risks
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following would be considered a 'Threat' in a SWOT analysis for an Australian surf shop?
High-quality surfboards in stock
A new shopping centre opening nearby
A rise in international tourism
A forecast of poor weather for the summer
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a typical 'Strength' in a SWOT analysis?
Strong brand reputation
Skilled and experienced staff
Outdated technology
Loyal customer base
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A school identifies that its science labs are old and need upgrading. In a SWOT analysis, this would be classified as:
Strength
Weakness
Opportunity
Threat
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of an 'Opportunity' for a small business in Australia?
A new government grant
High staff turnover
Poor customer reviews
Limited parking space
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