Understanding SWOT Analysis Concepts

Which of the following best describes a 'Strength' in a SWOT analysis?

• An internal factor that gives an organisation an advantage over others

• An external factor that could cause harm to an organisation

• An internal factor that limits an organisation's performance

• An external opportunity for growth

Which of the following is an example of a 'Weakness' in a SWOT analysis for a local café?

• A new competitor opening nearby

• Limited seating capacity inside the café

• Increasing demand for coffee in the area

• Access to high-quality local ingredients

In SWOT analysis, 'Opportunities' are best described as:

• Internal factors that can be improved

• External factors that can be exploited for advantage

• Internal factors that hinder progress

• External factors that pose risks

Which of the following would be considered a 'Threat' in a SWOT analysis for an Australian surf shop?

• High-quality surfboards in stock

• A new shopping centre opening nearby

• A rise in international tourism

• A forecast of poor weather for the summer

Which of the following is NOT a typical 'Strength' in a SWOT analysis?

• Strong brand reputation

• Skilled and experienced staff

• Outdated technology

• Loyal customer base

A school identifies that its science labs are old and need upgrading. In a SWOT analysis, this would be classified as:

• Strength

• Weakness

• Opportunity

• Threat

Which of the following is an example of an 'Opportunity' for a small business in Australia?

• A new government grant

• High staff turnover

• Poor customer reviews

• Limited parking space

A company is facing increased competition from overseas brands. In a SWOT analysis, this would be considered a:

• Strength

• Weakness

• Opportunity

• Threat

Which of the following best fits as a 'Strength' for an Australian sports team?

• Lack of funding

• Access to world-class training facilities

• Increased uptake of junior sport

• Increasing fan attendance

If a business has a high staff turnover rate, in which section of the SWOT analysis should this be placed?

• Strengths

• Weaknesses

• Opportunities

• Threats