Evolution of Marketing Quiz

What iconic logo was created by Milton Glazer during a financial crisis in 1977?

• Real Beauty

• Share a Coke

• Just Do It

• I heart New York

Which marketing technique was primarily used along the Silk Road due to the absence of a common currency?

• Barter and negotiation

• Advertising

• Digital marketing

• Mass marketing

During the Trade Era, how did merchants enhance the perceived value of their goods?

• Through mass production

• By using digital ads

• Through storytelling

• By offering discounts

What was the primary focus of marketing campaigns during the Production Era?

• Social media engagement

• Product features and functions

• Brand loyalty

• Customer needs

Which media channels were predominantly used for advertising during the Production Era?

• Social media and blogs

• Television and radio

• Online videos and webinars

• Print media and direct mail

What shift in marketing strategy characterized the Sales Era?

• Use of persuasive techniques

• Introduction of loyalty programs

• Emphasis on product features

• Focus on digital marketing

How did companies typically reach a wide audience during the Sales Era?

• Using email marketing

• Via radio advertisements

• Through social media

• Through influencer partnerships

What is a key characteristic of the Marketing Era?

• Emphasis on barter trade

• Use of middlemen

• Customer-centric advertising

• Focus on mass production

In the Relationship Era, what tool became crucial for managing customer interactions?

• Barter systems

• Print media

• CRM systems

• Television ads

Which campaign is an example of blending societal impact with marketing strategy in the Societal and Digital Marketing Era?

• Just Do It

• I heart New York

• Share a Coke

• Real Beauty