TUTORIAL PR: CHAPTER 6 (2)

Which of the following is the first step in the public relations process?

• A. Evaluation

• B. Planning and Programming

• C. Defining the Problem or Opportunity

• D. Communication

The public relations process involves how many main steps?

• A. Three

• B. Four

• C. Five

• D. Six

Which question is addressed in the problem definition step?

• A. What is happening right now?

• B. Who should deliver the message?

• C. How are we doing?

• D. When should we stop the program?

The planning and programming step mainly answers:

• A. How did we do?

• B. What should we change, do, or say?

• C. Who should say it?

• D. What happened?

In the communication step, the main concern is:

• A. What should be changed?

• B. Did we meet our goals?

• C. Who should do or say it, and when, where, and how?

• D. What is happening right now?

The evaluation step focuses on:

• A. Designing communication tactics

• B. Selecting target audiences

• C. Reviewing results and making improvements

• D. Defining the problem

Qualitative research is best described as:

• A. Statistical and measurable

• B. Descriptive and informative

• C. Scientific and reliable

• D. Focused on large samples

Which research method is quantitative?

• A. Interview

• B. Observation

• C. Online survey

• D. Focus group

Which of these is NOT a qualitative research method?

• A. Focus group interview

• B. Observation

• C. In-depth interview

• D. Telephone poll

Quantitative research is most effective when:

• A. There are no clear objectives

• B. It relies on vocal minority opinions

• C. Research questions and objectives are clearly defined

• D. Only descriptive data is needed