
IMC Module 4
Authored by Vikram V
Education
Professional Development
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25 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is a key feature of direct marketing?
Mass audience targeting
Personalized communication
Indirect customer engagement
Reliance on intermediaries
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary function of direct marketing?
Building brand awareness
Driving immediate customer response
Reducing advertising costs
Enhancing PR efforts
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which factor has contributed to the growth of direct marketing?
Decline in digital technology
Reduced competition
Increased use of customer databases
Limited access to analytics
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A disadvantage of direct marketing is
High cost per contact
Lack of measurable results
Inability to target specific audiences
Dependence on retailers
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which strategy is used in direct marketing?
Cold calling
Billboards
TV commercials
Press releases
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Promotion in marketing refers to
Manufacturing processes
Supply chain management
Communicating product benefits to customers
Product pricing
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is a conventional promotional tool?
Social media ads
Television commercials
Influencer collaborations
Viral memes
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