IMC Module 4

IMC Module 4

Professional Development

25 Qs

quiz-placeholder

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IMC Module 4

IMC Module 4

Assessment

Quiz

Education

Professional Development

Practice Problem

Hard

Created by

Vikram V

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25 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is a key feature of direct marketing?

Mass audience targeting

Personalized communication

Indirect customer engagement

Reliance on intermediaries

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary function of direct marketing?

Building brand awareness

Driving immediate customer response

Reducing advertising costs

Enhancing PR efforts

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which factor has contributed to the growth of direct marketing?

Decline in digital technology

Reduced competition

Increased use of customer databases

Limited access to analytics

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A disadvantage of direct marketing is

High cost per contact

Lack of measurable results

Inability to target specific audiences

Dependence on retailers

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which strategy is used in direct marketing?

Cold calling

Billboards

TV commercials

Press releases

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Promotion in marketing refers to

Manufacturing processes

Supply chain management

Communicating product benefits to customers

Product pricing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is a conventional promotional tool?

Social media ads

Television commercials

Influencer collaborations

  1. Viral memes

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