Marketing 1 VQuiz#4

What is behavioral segmentation?

• The division of a market based on customers' responses to a product

• The division of a market based on geographic location

• The division of a market based on physical and social characteristics

• The division of a market based on income and occupation

What defines a consumer market?

• A market where goods are purchased for business operations

• A market where goods are purchased for manufacturing

• A market where goods are purchased to satisfy personal desires

• A market where goods are purchased for resale

What is demographic segmentation?

• The division of a market based on customers' lifestyles

• The division of a market based on customers' responses to a product

• The division of a market based on physical and social characteristics

• The division of a market based on geographic location

What is geographic segmentation?

• The division of a market based on customers' responses to a product

• The division of a market based on physical and social characteristics

• The division of a market based on income and occupation

• The division of a market based on geographic location

What is the definition of an industrial market?

• A market where goods are purchased for leisure activities

• A market where goods are purchased for use in business operations

• A market where goods are purchased for educational purposes

• A market where goods are purchased to satisfy personal desires

What does lifestyle refer to?

• The way people lead their daily lives based on income, interests, and activities

• The division of a market based on geographic location

• The division of a market based on customers' responses to a product

• The division of a market based on physical and social characteristics

What is a market segment?

• A market where goods are purchased for business operations

• A group of customers with similar needs within a larger market

• A customer who purchases goods for personal use

• A market where goods are purchased for resale

What is market segmentation?

• The division of a market based on geographic location

• The division of a market based on physical and social characteristics

• The division of a market based on customers' responses to a product

• The division of a total market into smaller, more specific groups

What is mass marketing also known as?

• Behavioral segmentation

• Undifferentiated marketing

• Target marketing

• Segment marketing

What does personality refer to in marketing?

• The division of a market based on customers' responses to a product

• The division of a market based on physical and social characteristics

• The division of a market based on geographic location

• An individual's qualities or traits and behavior