Content Marketing & SEO/SEM Quiz

What is the main objective of Content Marketing?

• Selling products directly

• Creating valuable and consistent content to attract and retain an audience

• Increasing the price of products

• Reducing marketing costs

Which of the following belongs to the Top of Funnel (TOFU) stage?

• Free trial

• Case studies

• Blog posts

• Customer testimonials

Which of the following is an example of Owned Media?

• Press mentions

• Google Ads

• Your company blog

• Online reviews

ROI in Content Marketing can be calculated as:

• (Profit ÷ Cost) × 100

• (Cost ÷ Sales) × 100

• (Sales – Profit) ÷ Cost

• (Leads ÷ Impressions) × 100

SEO focuses on:

• Paid advertising

• Organic search results

• Social media only

• Email marketing

SEM often refers to:

• Only organic SEO

• Social media marketing

• Paid search advertising (PPC)

• Content marketing

In the Ad Auction process, ad placement depends on:

• Only the highest bid

• Bid + Ad quality + Expected performance

• Number of keywords used

• Domain name length

Which of the following is a key objective of Content Marketing?

• Improve customer retention

• Increase product price

• Reduce employee costs

• Automate HR processes

Which brand is famous for using Content Marketing beyond selling products?

• Red Bull

• Nike

• Amazon

• Tesla

What is the first step in creating high-performing content?

• Content distribution

• Audience research

• SEO optimization

• Writing headlines