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Content Marketing & SEO/SEM Quiz

Authored by Shahla Moradi

Business

University

Used 3+ times

Content Marketing & SEO/SEM Quiz
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main objective of Content Marketing?

Selling products directly

Creating valuable and consistent content to attract and retain an audience

Increasing the price of products

Reducing marketing costs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following belongs to the Top of Funnel (TOFU) stage?

Free trial

Case studies

Blog posts

Customer testimonials

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of Owned Media?

Press mentions

Google Ads

Your company blog

Online reviews

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

ROI in Content Marketing can be calculated as:

(Profit ÷ Cost) × 100

(Cost ÷ Sales) × 100

(Sales – Profit) ÷ Cost

(Leads ÷ Impressions) × 100

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

SEO focuses on:

Paid advertising

Organic search results

Social media only

Email marketing

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

SEM often refers to:

Only organic SEO

Social media marketing

Paid search advertising (PPC)

Content marketing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the Ad Auction process, ad placement depends on:

Only the highest bid

Bid + Ad quality + Expected performance

Number of keywords used

Domain name length

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