Understanding Market Segmentation Concepts

Which of the following best defines demographic segmentation in marketing?

• Dividing a market based on consumers' attitudes and lifestyles

• Dividing a market based on age, gender, income, and education

• Dividing a market based on product usage rates

• Dividing a market based on geographic location

What does psychographic segmentation focus on?

• Physical location of customers

• Customers' behaviors and purchase history

• Customers' lifestyles, values, and interests

• Customers' age and gender

Which of the following is an example of demographic segmentation?

• Targeting customers who prefer eco-friendly products

• Targeting customers aged 18-24

• Targeting customers who live in urban areas

• Targeting customers who shop online frequently

Which of the following is NOT a basis for demographic segmentation?

• Age

• Gender

• Personality

• Income

Which of the following is an example of psychographic segmentation?

• Targeting customers in New York City

• Targeting customers who value adventure and travel

• Targeting customers aged 30-40

• Targeting customers with a household income above $100,000

Which of the following is a key characteristic of psychographic segmentation?

• It groups people by their spending habits

• It groups people by their physical location

• It groups people by their beliefs, attitudes, and lifestyles

• It groups people by their age and gender

A company wants to market a luxury car to high-income individuals. Which type of segmentation are they using?

• Demographic segmentation

• Geographic segmentation

• Behavioral segmentation

• Psychographic segmentation

Which of the following is the best example of demographic segmentation for a new line of children's toys?

• Targeting parents who value education

• Targeting families with children aged 3-7

• Targeting people who live in suburban areas

• Targeting people who shop online

A sports apparel brand creates ads for people who enjoy outdoor activities and fitness. What type of segmentation is this?

• Demographic segmentation

• Psychographic segmentation

• Geographic segmentation

• Behavioral segmentation

If a company segments its market by education level, which segmentation base is it using?

• Demographic

• Geographic

• Behavioral

• Psychographic