
PsT - Komunikasi Persuasif Week 4
Authored by Alifiansyah Deto Rahmana Putra
Social Studies
University
Used 1+ times

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15 questions
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1.
MULTIPLE CHOICE QUESTION
10 sec • 10 pts
Model SMCR dalam komunikasi persuasif menekankan pada…
Source, Message, Channel, Receiver
Sender, Motivation, Context, Reaction
Source, Medium, Credibility, Response
Sender, Message, Community, Role
2.
MULTIPLE CHOICE QUESTION
10 sec • 10 pts
Dalam SMCR model, "Channel" yang dipakai Gen-Z ketika membuat kampanye di medsos biasanya merujuk pada…
Ide kampanye
Platform seperti TikTok atau Instagram
Audiens yang dituju
Strategi persuasi
3.
MULTIPLE CHOICE QUESTION
20 sec • 10 pts
Seorang influencer menggunakan kata-kata sederhana namun berulang-ulang untuk menyakinkan followers membeli produk. Menurut HSM, ini lebih sesuai dengan…
Systematic processing
Heuristic processing
Peripheral route
Central route
4.
MULTIPLE CHOICE QUESTION
10 sec • 10 pts
Komponen kunci EPPM adalah…
Ethos, Pathos, Logos
Threat & Efficacy
Motivation & Resistance
Shaping & Reinforcing
5.
MULTIPLE CHOICE QUESTION
20 sec • 10 pts
Iklan helm menyampaikan pesan: "Kecelakaan motor bisa fatal (threat), tapi helm ini terbukti melindungi (efficacy)." Respon audiens menurut EPPM yang ideal adalah…
Fear control
Danger control
Apathy
No motivation
6.
MULTIPLE CHOICE QUESTION
10 sec • 15 pts
Efek persuasi yang bertujuan menciptakan perilaku baru disebut…
Shaping
Reinforcing
Changing
Transforming
7.
MULTIPLE CHOICE QUESTION
20 sec • 15 pts
Kampanye Spotify Wrapped yang menampilkan data musik tahunan paling cocok dikategorikan sebagai efek…
Shaping
Reinforcing
Changing
Doublespeak
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