SWOT Analysis Multiple Choice Questions

What does SWOT stand for?

• Strengths, Weaknesses, Opportunities, Threats

• Success, Work, Opportunities, Targets

• Strengths, Weaknesses, Objectives, Tactics

• Strategy, Weaknesses, Options, Threats

What is the main goal of a SWOT analysis?

• To develop marketing slogans

• To identify issues and provide guidance for strategic decision making

• To increase sales immediately

• To create a financial report

Which of the following is NOT a reason businesses use SWOT analysis?

• To analyze market trends

• To develop strategies and plans

• To predict exact future sales

• To prioritize projects and tasks

What is the layout commonly used to express a SWOT analysis?

• A pie chart

• A matrix

• A bar graph

• A flowchart

What should follow completing a SWOT analysis matrix?

• Develop an action plan

• Repeat the SWOT analysis

• Ignore the results

• Conduct a financial audit

Which of the following is a strength?

• A product feature that customers love

• A competitor’s marketing campaign

• A rise in raw material costs

• A new government regulation

Strengths and weaknesses are considered:

• External factors

• Internal factors

• Market trends

• Competitor actions

Which question helps identify strengths?

• What are our advantages?

• What obstacles are we facing?

• Who are our competitors?

• What new market trends exist?

What was a strength for Apple in 1998 with the colored iMac?

• They were the only company offering such a product

• They had the lowest prices

• They had a wide variety of products

• They copied competitors

Which of these is an example of a weakness?

• Lack of product diversification

• Increasing customer demand