PRACTICE EXAM CMMS (Part 2)

Marketing is only about selling and advertising.

• True

• False

An exchange always requires money.

• True

• False

Market orientation focuses on customer wants and needs.

• True

• False

Societal marketing orientation considers society’s long-term interests.

• True

• False

Customer satisfaction measures whether a product meets customer expectations.

• True

• False

Strategic planning focuses on short-term sales only.

• True

• False

Market penetration means entering new markets with existing products.

• True

• False

Diversification means introducing new products into new markets.

• True

• False

Core innovation uses existing assets to provide added convenience to customers.

• True

• False

Owned media refers to paid advertisements purchased on digital platforms.

• True

• False