Lesson 11 Place

What is the place element of the marketing mix defined as?

• How and where the product is being sold

• The price of the product

• The promotion of the product

• The product features

Fill in the blank: The place element of the marketing mix includes both physical retail stores and _________?

• online shops

• television ads

• billboards

• radio jingles

There are 2 aspects of the Place element: 1. _________ 2. Location

• Distribution

• Promotion

• Pricing

• Packaging

What does distribution refer to?

• The ways in which products move from the manufacturer to the consumer

• The ways in which products are produced

• The ways in which products are advertised

• The ways in which products are designed

Which of the following is an example of direct distribution?

• Manufacturer → Wholesaler → Retailer → Customer

• Manufacturer → Retailer → Customer

• Manufacturer → Customer

• Manufacturer → Distributor → Customer