Pricing Strategy - Prelim Quiz 3

A hotel charges higher prices for rooms during Christmas season compared to off-peak months. What pricing mechanism is being used?

• Bundle pricing

• Peak pricing

• Flexible pricing

• Value-based pricing

A resort offers a free breakfast buffet for kids with each paying adult. This is an example of:

• Price skimming

• Segment-specific bundling

• Flexible discounting

• Psychological pricing

A company sells its products in one country at a cheaper price without brand authorization, harming its reputation. This situation describes:

• Gray-market selling

• Price skimming

• Peak pricing

• Value pricing

A movie theater sells matinee tickets at cheaper rates than evening shows. What type of price fence is applied?

• Purchase location fence

• Time-of-purchase fence

• Quantity discount fence

• Peak pricing

An airline includes free rebooking and additional baggage allowance for higher-priced tickets. This is an example of:

• Unbundling strategy

• Price metric

• Offer configuration

• Competitive pricing

A bank charges extra service fees for customers with small accounts who use a teller more than the authorized number of times. Which mechanism applies?

• Cost-plus pricing

• Price metrics based on cost-to-serve

• Flexible pricing

• Value-based pricing

A supplier sets prices based on 'cost per call completed' instead of 'per minute of use' to better reflect customer value. This shows:

• Performance-based metrics

• Bundle pricing

• Competitive fencing

• Step discounting

A grocery chain charges different prices depending on the location of its stores, reflecting differences in competition intensity. What fence is used?

• Time-of-purchase fence

• Purchase location fence

• Peak pricing

• Order discount

A wholesaler gives discounts to customers who buy large volumes in a single order. This pricing strategy is called:

• Two-part pricing

• Step discount

• Order discount

• Peak pricing

A theme park increases ticket prices during summer vacation due to higher demand. What pricing structure is used?

• Psychological pricing

• Peak pricing and yield management

• Step discounting

• Price skimming