
Pricing Strategy - Prelim Quiz 3
Authored by Leana Rabaja
Business
University
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25 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A hotel charges higher prices for rooms during Christmas season compared to off-peak months. What pricing mechanism is being used?
Bundle pricing
Peak pricing
Flexible pricing
Value-based pricing
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A resort offers a free breakfast buffet for kids with each paying adult. This is an example of:
Price skimming
Segment-specific bundling
Flexible discounting
Psychological pricing
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A company sells its products in one country at a cheaper price without brand authorization, harming its reputation. This situation describes:
Gray-market selling
Price skimming
Peak pricing
Value pricing
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A movie theater sells matinee tickets at cheaper rates than evening shows. What type of price fence is applied?
Purchase location fence
Time-of-purchase fence
Quantity discount fence
Peak pricing
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An airline includes free rebooking and additional baggage allowance for higher-priced tickets. This is an example of:
Unbundling strategy
Price metric
Offer configuration
Competitive pricing
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A bank charges extra service fees for customers with small accounts who use a teller more than the authorized number of times. Which mechanism applies?
Cost-plus pricing
Price metrics based on cost-to-serve
Flexible pricing
Value-based pricing
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A supplier sets prices based on 'cost per call completed' instead of 'per minute of use' to better reflect customer value. This shows:
Performance-based metrics
Bundle pricing
Competitive fencing
Step discounting
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