Marketing Mix: Place

Which of the following is a factor to consider when choosing the correct business location?

• The color of the building

• Competition in the area

• The number of employees

• The type of furniture used

Why might a business consider government incentives when selecting a location?

• To improve the building's appearance

• To reduce operational costs

• To increase the number of employees

• To change the business name

A company is deciding between two locations. Location A has better transport links, while Location B has lower costs. What should the company do to make a strategic decision?

• Choose the location with the most attractive building

• Only consider the cost and ignore other factors

• Weigh the importance of transport links versus costs for their business needs

• Select the location closest to the owner's home

Which of the following is NOT typically a factor when choosing a business location?

• Availability of resources

• Government incentives

• The owner's favorite color

• Transport links

How can using e-commerce influence the choice of business location?

• It makes location less important since sales can be made online

• It requires the business to be in a city center

• It increases the need for physical stores

• It limits the business to local customers only

Which of the following is a factor to consider when choosing a business location?

• Where the customer is

• The color of the building

• The number of floors in the building

• The type of furniture used

Why is the availability of suitable premises important when selecting a business location?

• It ensures the business can operate effectively in a space that meets its needs.

• It guarantees high profits.

• It reduces the need for employees.

• It eliminates all competition.

Which factor is most directly related to making it easier for customers to visit a business?

• Parking facilities

• Government incentives

• Environmental impact

• Employee availability

A business is deciding between two locations. One has better infrastructure, while the other has more government incentives. What should the business consider when making its decision?

• The importance of infrastructure versus financial benefits from incentives

• The color of the buildings

• The number of employees in the area

• The type of products sold by competitors

How can competition in an area affect the choice of business location?

• High competition may make it harder to attract customers.

• High competition guarantees more sales.

• Competition has no effect on business location.

• Competition only affects employee salaries.