S&E Marketing Vocab Quiz

These are the characteristics for what?

name

image

likeness

student-athletes

financial gain

• Characteristics of the Sports Industry

• Characteristics of Brand

• Characteristics of NIL

• Characteristics of a Product

These are characteristics of what?

unconscious

habits

ease

familiarity

• Characteristics of Buying Habits

• Characteristics of Marketing

• Characteristics of Standard of Living

• Characteristics of the Entertainment Industry

What word matches this definition?

name, symbol, word, design or combination of these elements which identifies a product, service or company

These characteristics match what?

Could be:

tangible/physical

intangible/digital

hybrid

service

experience

• Characteristics of Buying Habits

• Characteristics of a Product

• Characteristics of the Entertainment Industry

• Characteristics of the Sports Industry

These characteristics are what?

Cost

Differentiation

Specialization

• Characteristics of Brand

• Characteristics of the Entertainment Industry

• Characteristics of Discretionary Income

• Characteristics of Competitive Advantage

What word matches this definition?

A tangible or intangible item that solves a need or delivers a desired outcome for a customer.

• Place

• Brand

• Product

• Price

These characteristics are for what?

Product
Price

Place

Promotion

People

Process

Physical Evidence

• Characteristics of the Entertainment Industry

• Characteristics of Buying Habits

• Characteristics of Marketing

• Characteristics of the Sports Industry

What word matches this definition?

The activity and processes for creating, communicating, delivery, and exchanging offerings that have value for customers

• Selling

• Production

• Operations

• Marketing

What word matches this definition?

a one-size-fits-all approach to reel in as many potential customers as possible

• Differenciated Marketing

• Mass Marketing

• Local Marketing

• Direct Marketing

These are the characteristics for what?

general message

large customer group

universal appeal

mass media

• Characteristics of the Entertainment Industry

• Characteristics of the Sports Industry

• Characteristics of Standard of Living

• Characteristics of Mass Marketing