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EXTERNAL ENVIRONMENT

Authored by Laurence Panganiban

Hospitality and Catering

University

Used 1+ times

EXTERNAL ENVIRONMENT
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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If a new law requires all firms to adopt stricter environmental standards, which type of external factor primarily influences this change?

Technological

Political

Legal

Sociocultural

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A firm faces difficulty entering an industry because existing players have strong brand loyalty. Which barrier from Porter's model does this represent?

Economies of scale

Product differentiation

Capital requirements

Access to distribution channels

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A sudden global recession causes consumers to cut back on luxury goods. Which external factor is most directly affecting the industry?

Political

Economic

Technological

Sociocultural

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company notices that competitors are lowering prices aggressively to maintain market share in a slow-growth industry. This situation illustrates:

High buyer power

Intense competitive rivalry

Threat of substitutes

Weak supplier power

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When switching to another supplier would involve huge costs for a firm, suppliers gain leverage by:

Offering credit facilities

Creating artificial scarcity

Exploiting high switching costs

Reducing exit barriers

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A firm wants to anticipate competitor moves by studying their objectives, strategies, and assumptions. This process is known as:

Industry scanning

Competitor analysis

Supplier bargaining

Market segmentation

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If buyers can easily shift to another product at little to no cost, the industry faces a high:

Threat of substitutes

Supplier power

Capital requirement

Government regulation

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