
EXTERNAL ENVIRONMENT
Authored by Laurence Panganiban
Hospitality and Catering
University
Used 1+ times

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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
If a new law requires all firms to adopt stricter environmental standards, which type of external factor primarily influences this change?
Technological
Political
Legal
Sociocultural
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A firm faces difficulty entering an industry because existing players have strong brand loyalty. Which barrier from Porter's model does this represent?
Economies of scale
Product differentiation
Capital requirements
Access to distribution channels
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A sudden global recession causes consumers to cut back on luxury goods. Which external factor is most directly affecting the industry?
Political
Economic
Technological
Sociocultural
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A company notices that competitors are lowering prices aggressively to maintain market share in a slow-growth industry. This situation illustrates:
High buyer power
Intense competitive rivalry
Threat of substitutes
Weak supplier power
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When switching to another supplier would involve huge costs for a firm, suppliers gain leverage by:
Offering credit facilities
Creating artificial scarcity
Exploiting high switching costs
Reducing exit barriers
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A firm wants to anticipate competitor moves by studying their objectives, strategies, and assumptions. This process is known as:
Industry scanning
Competitor analysis
Supplier bargaining
Market segmentation
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
If buyers can easily shift to another product at little to no cost, the industry faces a high:
Threat of substitutes
Supplier power
Capital requirement
Government regulation
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