Propaganda Techniques

“Everyone is switching to Brand X toothpaste—join the millions who have made the change!” Which propaganda technique is being used here?

• Name Calling
• Fear appeal
• Bandwagon
• Transfer

Answer explanation

👉 Explanation: Bandwagon persuades people by saying that “everyone else is doing it.”

“Buy our products because you deserve the best.” This statement is an example of:

• Glittering generalitiies
• Plain folks
• Inclusive language
• Scapegoating

Answer explanation

👉 Explanation: Glittering Generalities use vague but positive language (“you deserve the best”) to appeal emotionally.

“If you don’t install this home security system, your family could be at risk.” Which technique is this?

• Bandwagon
• Fear appeal
• Transfer
• Plain folks

Answer explanation

👉 Explanation: Fear Appeal convinces people by scaring them into action.

“Snowball is a traitor!” This line from Animal Farm demonstrates:

• Name Calling
• Transfer
• Scapegoating
• Glittering generalities

Answer explanation

👉 Explanation: Name Calling uses insults (“traitor”) to discredit an opponent.

“Comrades, Napoleon is always thinking of you. He works harder than anyone else.” Which propaganda technique is this?

• Plain folks
• Bandwagon
• Transfer
• Inclusive language

Answer explanation

👉 Explanation: Plain Folks shows Napoleon as ordinary and relatable, just like the other animals.

A politician waves the national flag while speaking about unrelated business policies. What technique is being used?

• Transfer
• Fear appeal
• Scapegoating
• Name Calling

Answer explanation

👉 Explanation: Transfer links positive feelings (patriotism) to something unrelated (business policy).

A government blames immigrants for unemployment instead of addressing corruption. Which technique is this?

• Glittering generalitiies
• Scapegoating
• Inclusive language
• Bandwagon

Answer explanation

👉 Explanation: Scapegoating unfairly shifts blame onto a group to distract from real issues.

“We, the people, must stand together against our enemies.” What device is at work here?

• Fear appeal
• Bandwagon
• Inclusive language
• Name Calling

Answer explanation

👉 Explanation: Inclusive Language unites the audience through “we” and “our.”

“Two legs good, four legs bad.” This slogan is an example of:

• Glittering generalitiies
• Scapegoating
• Fear appeal
• Transfer

Answer explanation

👉 Explanation: Glittering Generalities use a simple, vague slogan that sounds positive and persuasive.

“Surely, comrades, you do not want Jones back?” (Squealer in Animal Farm) What propaganda technique is this?

• Fear appeal
• Plain folks
• Transfer
• Name Calling

Answer explanation

👉 Explanation: Fear Appeal warns of a scary consequence (Jones returning) if the animals don’t obey.