People Media

Which of the following best describes People Media?

• Machines used to deliver information

• Persons involved in the use, analysis, evaluation, and production of media and information

• Television, radio, and newspapers

• None of the above

The theory that suggests media has a powerful and direct influence on audiences, treating them like passive “targets,” is called:

• Moderate Effects Theory

• Limited Effects Theory

• Magic Bullet or Hypodermic Needle Theory

• Two-Step Flow Theory

In the Limited Effects Paradigm, what is emphasized?

• Audiences are helpless against media

• Media effects are strong and direct

• Audiences can resist persuasion and discern propaganda

• Media has no influence at all

The Moderate Effects Paradigm suggests that:

• Audiences are passive and powerless

• Media has no effect on people

• Media effects exist but may happen gradually over time

• Media controls people completely

Being “People as Media” gives individuals:

• Only the freedom to post whatever they want

• Both the freedom to share information and the responsibility to share it wisely

• No responsibility for their online actions

• The same power as traditional media companies

An individual highly exposed to media who interprets messages and influences others is called:

• Journalist

• Opinion Leader

• Broadcaster

• Editor

When ordinary citizens use social media to report news events, this is called:

• Social Journalism

• Crowdsourcing

• Citizen Journalism

• Mainstream Media

Which of the following is an example of Social Journalism?

• Writing a letter to the editor of a newspaper

• Publishing your own neighborhood “zine”

• Journalists using Facebook or Twitter to share news

• Posting memes in group chats

Crowdsourcing is best described as:

• A journalist writing about current events

• Collecting services, ideas, or content from a large group of people, especially online

• Asking only professionals to share expertise

• A one-way communication from media to the public

A local student posts photos of a fire in Malabon before it reaches TV news. This act is an example of:

• Social Journalism

• Opinion Leadership

• Citizen Journalism

• Crowdsourcing